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đŸ”„ Why You Still Do Stuff That Doesn’t Serve You (And How to Stop)

A crash course on the emotional wiring behind your habits...

Not for everyone: Long read, yet if you ever wanted to know why you what you do, then
.read it ;)

Section 1: The Smoke Test — Why We Do Things That Hurt Us

Let me take you back to a moment most people don’t think twice about anymore: their first cigarette.

If you’ve ever smoked, you probably remember it vividly. You coughed. Your eyes watered. Maybe you even felt dizzy or nauseous. Your body’s immediate reaction was to reject it.

It felt terrible. Disgusting, even. So why the hell did you smoke a second one?

This is where it gets interesting.

Your body was clear: this is poison. It did everything it could to get it out of your system. Coughing. Vomiting. Sneezing. Running eyes.

All the signs of a toxic reaction. And yet, somehow, despite your body’s desperate attempt to protect you, you went back for more.

Why?

Because there was something stronger than the physical rejection.

Something deeper. Emotional.

That something is what we call secondary gain.

See, your conscious mind rejected the cigarette. But your subconscious mind was hooked on something else: belonging, acceptance, connection, rebellion, attention.

These emotional hits are what we call shadow values — and they run the show more often than we like to admit.

You didn’t inhale that second cigarette because your lungs loved it. You inhaled it because the people around you were doing it. Because it made you feel like you were part of the tribe. Because it gave you a taste of rebellion. A sliver of freedom. A shot of significance.

It wasn’t about the cigarette. It was about the feeling.

This is true for more than just smoking.

It’s true for the wine you said you hated but kept drinking. The job you know is killing your soul but won’t leave.

The toxic partner you can’t seem to walk away from. The business hustle that’s burning you out but you keep doubling down on.

They all come with a feeling payoff. A hidden reward. A shadow value.

That’s the smoke test. It’s not about logic. It’s about emotion.

And until you start acknowledging that the real driver behind your decisions is not survival, but emotional survival — belonging, validation, control, etc. — you’ll keep doing things that don’t make sense on paper, but feel necessary in your bones.

The question isn’t "Why do I keep doing this?" The real question is:

"What do I get out of this — emotionally?"

Once you answer that, everything starts to change.

Welcome to shadow work. This is where the real transformation begins.

Section 2: Why We Do the Things That Don’t Serve Us

Let’s get real for a moment.

Nobody lights up their first cigarette and thinks, “Ah, this is nice.”


No, the first drag usually ends in coughing, gagging, watery eyes, and a serious internal alarm screaming, “This is poison!”

So why on earth does anyone ever pick up a second cigarette?

That’s where shadow values come in.

See, most personal development tools fall short when it comes to lasting transformation. Why?


Because they don’t address the real reason people keep doing things that actively hurt them — whether it’s smoking, staying in toxic relationships, procrastinating, overworking, or self-sabotaging.

Here is what my mentor, Benjamin Harvey, from whom I learned this, said:

“Every time I’d learn a new technique — NLP, hypnotherapy, coaching, healing — I’d hear the same line:

“This works on everything... except secondary gain.”

That frustrated me to no end.


So I decided to go deeper. I became obsessed with understanding this thing called secondary gain. And through hundreds of hours of work, I developed what we now call Shadow Values.”

What Are Shadow Values?

Shadow values are the hidden emotional drivers behind every self-sabotaging behavior.
They’re the real reason people continue doing things they logically know aren’t good for them.

Let me break it down:

You’re not addicted to the cigarette.

You’re addicted to the feeling it gives you — maybe it makes you feel rebellious, cool, in control, or part of a group.

You’re not obsessed with working 16-hour days because you love hustling.
You’re hooked on the feeling of being needed, validated, or feeling important.

You don’t scroll Instagram for hours because you enjoy content.
You’re chasing a moment of connection, attention, or distraction from your own discomfort.

The behavior itself isn’t the addiction — the feeling behind it is.

Your Brain Doesn’t Care About “Good” or “Bad”

Here’s the wild part:

Your brain doesn’t care whether a behavior is good or bad. It just cares about survival.

If something meets an emotional need — even if it’s self-destructive — your brain will keep going back for more.

Let’s say you were never validated as a child. You never felt seen.


Now, as an adult, you might work your ass off, over-give, or micromanage just to feel that you matter.

It’s not logic driving you.

It’s a subconscious craving that’s been hardwired in for decades.

Shadow values are those subconscious cravings.

They sit beneath the surface — in the dark — quietly shaping every decision you make.

And unless you bring them into the light, you’ll stay stuck in a loop.

So What Happens Next?

Once you identify your shadow values — and let go of the shame around them — everything changes.

You stop judging yourself for your behavior and start understanding it.
You realize that your patterns aren’t signs of weakness — they’re unmet emotional needs.

And when you consciously rewire your habits to meet those needs in an empowering way, you no longer need the toxic behavior.

That's the game-changer.

Section 3: Every Action Is a Trade for a Feeling (Even the Bad Ones)

Let’s get one thing straight:

You’ve never done anything in your life without getting something from it.

I don’t mean material rewards — I’m talking about emotional rewards.
A feeling.

That cigarette? That overworking? That scrolling late at night when you said you wouldn’t?
 

They all gave you something. Even if they hurt you long-term — you got a hit in the moment.

The Iceberg of Human Behavior

Imagine an iceberg.

  • The tip above water = logic.

  • The MASSIVE chunk underneath = feelings.

The part under the surface is where your decisions are really being made.

Sure, you say you want to lose weight, quit drinking, start the business.

But underneath, there’s a stronger emotional driver keeping you stuck:
– maybe it’s comfort,
– maybe it’s validation,
– maybe it’s control.

And until you become consciously aware of that hidden emotional payoff,
you’ll keep spinning in the same loops — no matter how many books, coaches, or tools you try.

Let’s Visualize It (For the Visual Learners)

Picture a simple loop:

ACTION → FEELING → ACTION → FEELING

  • You take an action (like donating to charity).

  • You get a feeling (virtue, righteousness, generosity).

  • That feeling reinforces the action.

  • Now the feeling drives the action.

  • Eventually, the feeling becomes the addiction — not the action.

Here’s the kicker:

People don’t donate just to give. They donate because it makes them feel good.

And that’s not a bad thing.
It’s just honest. And the more honest you are about your drivers, the more power you have to shift them.

For the Kinesthetic Learners (Feelers)

Imagine you’ve had back pain for 30 years. You’ve seen every specialist. Nothing helps.
But secretly
 the back pain gives you something.

  • Sympathy.

  • Time off work.

  • Attention from family.

  • Permission to not pursue hard goals.

Now someone offers a cure. But curing the pain means giving up all those benefits.

Guess what happens?

The pain stays.
Not because the cure doesn’t work — but because the emotional payoff is stronger than the physical pain.

Sound familiar?

This is the resistance loop.

For the Auditory Learners (Listeners)

Let me say this so it lands:

“The body doesn’t crave the cigarette. It craves the coolness you feel from it.”

“It’s not the wine you’re hooked on — it’s the feeling of belonging when you share a bottle with friends.”

“You’re not stuck in procrastination because you’re lazy — you’re stuck because achieving more might take away your connection, your safety, or your sense of control.”

When the action stops giving you the feeling, you stop doing the action.

When something else gives you more of the feeling you want — boom — you switch.

That’s how fast change can happen when you shift what’s driving you.

The Game Plan Going Forward

So here’s what this section is really about:

✅ Every action you take is a trade for a feeling.
✅ If you want to stop the action, you need to disconnect it from the feeling.
✅ If you want to change behavior permanently, you need to find a new action that gives you more of the same feeling — in a way that empowers you.

In other words...

Don’t fight the shadow. Redirect it.

Coming up in Section 4, we’ll dive into how to actually do that — using a simple graph and a shadow value matrix to rewire habits, dissolve sabotage, and start living with power and peace.

Section 4: How to Change Lifelong Habits in Minutes Using Shadow Value Fulfillment

So far, you’ve learned that:

  • Every action is driven by a feeling.

  • The real reason you keep doing things you say you don’t want to do (like smoking, people-pleasing, procrastinating) is because they fulfill a hidden emotional need — a shadow value.

  • And you’ve probably already identified a few of yours (like attention, control, validation, rebellion, superiority, or belonging).

Now let’s take this deeper.

Imagine This Graph (For the Visual Learners)

Draw this out if you like:

  • A vertical line (Y-axis) from 1 to 10 — that’s your level of shadow value fulfillment.

  • A horizontal line (X-axis) — from disempowering to empowering.

This creates a simple 2D graph.

Now plot two points:

  1. Your current behavior (e.g. smoking, overworking, gambling)
    – Level of fulfillment? Maybe a 3 out of 10.
    – Empowering or disempowering? Usually disempowering long-term.

  2. A new, aligned behavior (e.g. becoming a coach, starting a business, daily movement)
    – Level of fulfillment? Could be 9 or 10 out of 10.
    – Empowering? Yes.

Here's the key:

You don’t change a habit by trying to break it. You change it by replacing it with something that gives you more of what you actually want.

Let that land.

Kinesthetic (Feeling-Based) Perspective

Let’s feel this out through a real-world example.

Imagine you smoke because it gives you a sense of belonging. You step outside with the group, light up, laugh, connect.

Now imagine you decide to become a coach. You join a thriving community, work deeply with others, contribute, and belong in a much more empowering way.

Suddenly
 smoking feels weak. Outdated. Irrelevant.

Because now you’re getting MORE of your shadow value — belonging — in a way that feeds your future instead of your addiction.

And the moment your brain realizes, “Oh! This new thing gives me more of what I want,” the old habit drops without craving.

No willpower. No fight. Just upgrade.

For the Auditory Learners

Let me say this out loud for you:

“The mind doesn’t care if a habit is good or bad. It only cares: Does this give me the feeling I want?”

So if you want to quit something, but your brain believes it’s the only way to get “cool” or “control” or “connection”... you’ll never win.

But the second your brain believes something else will give you even more of that same feeling — the old behavior becomes irrelevant.

It’s not about removing.

It’s about replacing with something better.

How the Brain Wires In These Shifts

When your mind links a behavior to shadow value fulfillment:

  • Neural pathways begin to form.

  • The action feels easy, even exciting.

  • You don’t need to force it — it becomes part of your identity.

The game becomes:

  • Identify your top shadow value.

  • Find a new habit that fulfills it more powerfully and authentically.

  • Make the mental switch by proving it to your mind — and feeling the emotional shift.

That’s how you rewire habits at the speed of alignment, not willpower.

Real Talk: The Mind Only Craves What It Thinks It's Missing

Here’s a golden line from Damir’s version of this framework:

“The body only craves what it thinks it’s missing.”

That’s it.

  • You don’t crave cigarettes. You crave the coolness you associate with them.

  • You don’t crave gambling. You crave the control or validation it gives you.

  • You don’t crave overworking. You crave the status, the importance, the superiority.

If the new version of you — the aligned, visionary, empowered version — gives you more of what you want, the craving disappears.

No withdrawals. No resistance. Just peace.

The Reframe That Changes Everything

If you walk away with one insight from this section, let it be this:

“My behavior is not broken. It’s doing its job — delivering a feeling I haven’t learned to get in a better way.”

Your brain isn’t sabotaging you. It’s trying to keep you safe, seen, validated, and in control.

Once you learn how to fulfill your core needs through empowered behaviors, you stop fighting yourself — and start freeing yourself.

Section 5: The 7 Shadow Values That Secretly Run Your Life

So here’s the deal:
After thousands of coaching sessions, we’ve seen the same emotional drivers show up again and again — like invisible hands steering the ship.

We call them shadow values because most people don’t want to admit they have them. They feel “selfish,” “shallow,” or “wrong.”

But here’s the truth:

If you don’t own your shadow values, they’ll own you.

They’ll sneak into your decisions, hijack your habits, and shape your life without your awareness.

But once you see them — and own them with honesty and zero shame — you get your power back.

Let’s explore them now.

🎯 1. Attention

The need to be seen, appreciated, admired, or acknowledged.

This is the craving behind:

  • Overdelivering just to be noticed

  • Overposting on social media

  • People-pleasing

  • “Look at me” behavior (even the subtle kind)

Visual example:


You post something online — and then obsessively check how many people liked it. You’re not chasing connection. You’re chasing attention.

đŸŽ™ïž Auditory prompt:
“I want to feel like I matter. I want people to see me.”

Owning this isn’t bad. Once you accept it, you can design your life and work to get attention in healthy, fulfilling ways — like speaking, creating, inspiring.

👑 2. Authority

The need to lead, to have power, and to feel in control of outcomes or others.

This shows up in:

  • Needing to be the boss

  • Getting irritated when things are out of your control

  • Always giving advice (even when unsolicited)

Kinesthetic clue:
You walk into a room and instantly want to organize the flow. If things feel chaotic, you feel anxious.

This value isn’t “wrong.” In fact, when owned consciously, it turns you into a natural leader.

đŸ€ 3. Belonging

The need to feel like you’re part of a group or tribe.

This is primal. As kids, we’d rather get punished than ignored — because rejection = death to the nervous system.

It shows up in:

  • Going along with the crowd (even if it’s not aligned)

  • Saying yes when you mean no

  • Joining groups or teams for connection over purpose

Visual exercise:
Think of a time you said yes just to “keep the peace” or “stay included.” That’s belonging overriding your truth.

Once you own this, you can consciously choose communities that actually elevate you.

🧭 4. Control (and its twin: Freedom)

The need to influence your environment, outcomes, and schedule.

This is big. Most entrepreneurs and high performers are massive control lovers.

But here’s the kicker:

đŸŽ™ïž “If you say your highest value is freedom, what you really crave is control.”

You can’t feel free unless you’re in control.

It shows up in:

  • Overplanning

  • Micromanaging

  • Being a “productivity junkie”

  • Struggling to delegate

Once you own this, you can build systems that feed your need for control — without choking your flow.

đŸš« 5. Rebelliousness

The need to break rules, question norms, and do things your way.

This shadow value drives:

  • Defiance

  • Mistrust of authority

  • Pushing back just because someone told you what to do

Auditory cue:

“If you tell me I have to do it, I won’t — even if I wanted to.”

This is the firestarter value — and it’s powerful when owned. It turns you into a disruptor, innovator, and trailblazer.

But left in the dark? It’ll burn bridges and sabotage consistency.

🏆 6. Superiority

The need to feel smart, capable, advanced, or more evolved than others.

Yup, this one’s hard to admit — but nearly everyone has it.

You crave this when you:

  • Want to “one-up” others (subtly or not)

  • Pride yourself on being ahead of the curve

  • Love when others ask you for advice

This isn’t about being arrogant. It’s about feeling competent and valuable.

Visual:

Imagine shopping. Do you ask for the worst product your money can buy? Of course not. You want the superior option. That’s normal.

✅ 7. Validation

The need to feel good enough, right, or approved of — by others or yourself.

This shows up in:

  • Needing praise after accomplishments

  • Obsessing over feedback

  • Doubting yourself when others disagree

It’s the emotional hit of “I’m worthy” — and if you didn’t get enough of it growing up, you may chase it in your work, your relationships, or your habits.

Owning it gives you the power to validate yourself internally, not just externally.

Owning Your Shadow = Owning Your Power

Let’s be real:

  • You are driven by attention, control, superiority, and all the rest.

  • So is everyone else.

  • The only difference between those who thrive and those who struggle?

Thrivers own their shadow values.


Strugglers pretend they don’t have any.

Exercise:

Ask yourself honestly:


👉 “Which of these 7 values run me the most?”

Choose your top 2–3.

Now ask:


👉 “How can I design my habits, career, or relationships to feed these values in empowering ways?”

That’s how you turn shadow into strategy.

Section 6: Flip the Script — Turn Your Shadow into Strategy

So now that you’ve identified your shadow values (those emotional payoffs you chase in the background), the next question is:

How do you actually use this to change your life?

How do you stop repeating self-sabotaging patterns like procrastination, burnout, or toxic habits


and build momentum that actually feels good?

The answer lies in flipping the emotional payoff.

🎭 Why Most People Can’t Change

Here’s the raw truth:

People don’t struggle with change because they’re lazy or undisciplined.

They struggle because the old behavior is feeding them something emotionally important.

Let’s say someone smokes. They don’t crave the nicotine.
They crave belonging (with their smoker friends).
They crave coolness or rebelliousness.
They crave a break or attention.

Until their brain believes that quitting will give them more of what they want — not less — they will sabotage every attempt to stop.

“Your brain doesn’t care about logic. It only follows emotional rewards.”

🔁 The Shadow Value Reframe Process

Let’s simplify this into a visual you can follow.

Diagram #1: The Shadow Loop

  • Old Action → Feeds Shadow Value → Triggers the Action Again

Example:

  • Action: “I say yes to everything.”

  • Shadow Value: “I get validation by being needed.”

  • Result: I keep saying yes — even when it burns me out.

We’re stuck. Until we reframe.

Diagram #2: The Power Flip Graph

This is the technique I teach to flip any habit using your shadow.

We look at two axes:

  • Y-axis (vertical): Emotional Fulfillment → 1 to 10 scale

  • X-axis (horizontal): Disempowering ←→ Empowering

Here’s how we use it:

  1. Rate the old behavior (e.g., smoking):

    • Disempowering? ✅

    • Fulfilling shadow value (e.g., rebelliousness)? Maybe 5/10

  2. Design a new behavior that gives:

    • More fulfillment (8–10/10)

    • Is empowering instead of disempowering

The mind doesn’t care about morality — it cares about the emotional reward.

Example:

Behavior

Empowering?

Fulfillment (1–10)

Smoking

❌ No

5/10

Becoming a coach

✅ Yes

10/10 (Belonging, Significance, Attention)

Once the mind sees that the new behavior gives more of what it wants, the craving for the old behavior dies instantly.

🧠 Real-Life Examples

  • Smoking → Coaching

    • Old behavior gave a 5/10 hit of belonging in the smoker circle.

    • New identity as a coach gives a 10/10 hit of belonging, impact, and recognition.

  • Procrastination → Structured Creation

    • Old behavior gave temporary control (of “doing nothing”).

    • New behavior (intentional action) gives real control and validation through results.

  • Gambling → Mentoring

    • Gambling gave false sense of control and risk excitement.

    • Mentoring gives actual impact, deep connection, and a stronger sense of being valued.

“You’ll never change the behavior until the new thing gives you more of the shadow value than the old thing did.”

đŸ§Ș Self-Exercise (Do This Now)

Grab a piece of paper and journal this:

  1. What’s one habit you want to shift?
    (e.g., Overworking, scrolling, avoiding, binge eating)

  2. What’s the shadow value it’s feeding?
    (e.g., Control, Validation, Belonging)

  3. What’s one new habit or identity that could give you that same shadow value — but in a healthier, more empowering way?

  4. Rate them on the Power Flip Graph:

    • Empowering or disempowering?

    • How much does it fulfill your shadow value? (1–10)

  5. Find or design a version of the new habit that scores higher.

You’ve just created an emotional rewire for behavior change.

🧹 Bonus Truth Bomb

“You don’t need to stop craving your shadow values.
You just need to get them in ways that serve you.”

Instead of chasing attention through burnout or rebelliousness through self-sabotage


...you can bake those needs into your purpose, your business, your relationships — intentionally.

Section 7: Creating Heart-Centered Habits That Pull You Forward

By now, you’ve discovered the power of shadow values — the emotional rewards driving your behavior behind the scenes.

So the next natural step is this:

How do I build new habits that feel so emotionally good,
I don’t need to force, push, or guilt myself into action?

This is where most personal development fails — it tries to fight your inner wiring instead of harnessing it.

So let’s use the Freedom Code approach to build what Damir calls heart-centered habits.

❀ What Are Heart-Centered Habits?

Heart-centered habits are not just routines you "should" do — they are actions that emotionally reward you while moving you forward.

They don’t feel like discipline.
They feel like desire.

They are:

  • ✅ Tied to your shadow values

  • ✅ Connected to your long-term vision

  • ✅ Emotionally rewarding in real-time

  • ✅ Reinforced through brain biology

This is how you build a lifestyle that pulls you forward — not one that constantly requires motivation.

🧬 The Neuroscience Behind Change That Sticks

Let’s break this down for the logical minds (and the spiritual seekers who love science):

When you have an “aha moment”, what actually happens?

Two neurons in your brain connect.
That’s it.

But when you repeat a thought or action — especially one tied to emotion — those neurons fire together more often, forming a highway.

This is called neural linking.

And if your brain believes you want this long-term?

Your nervous system wraps that new highway in myelin — a kind of insulation that makes the signal travel up to 100x faster.

“The more myelin, the faster the habit becomes second nature.”

That’s why Olympic athletes don’t just train hard — they train habits that become automatic.
They don’t think. They are.

You can do the same with your emotional and business habits.

đŸ’„ How to Build Heart-Centered Habits (The 3-Step Method)

Let’s make this simple.

Don’t just force yourself to “wake up early.”
Ask yourself:

“How does waking up early give me more of what I crave — control, validation, belonging, etc.?”

Example:

  • Habit: Morning routine

  • Shadow Value: Superiority (“I feel 10 steps ahead of the world when I start at 5am.”)

Now it’s not a task. It’s an identity hit. Boom.

✅ Step 2: Connect It to a Long-Term Vision

Remember the science from earlier?

If your brain thinks it’s a short-term habit, it won’t activate the myelin-building cells (astrocytes).

But if your vision is “This is who I am forever,”
your brain turns on the myelin process.

💡 Ask yourself:

“How does this habit connect to who I want to be for the next 10+ years?”

Make it about your future self, not just your to-do list.

✅ Step 3: Repeat, Emotionally

Don’t just repeat mechanically.

Repeat emotionally — feel the reward while you’re doing it.

That’s the glue.

Let’s take an example:

  • You want to create content every day.

  • You link it to your shadow value of validation (you love being acknowledged).

  • You connect it to your vision: becoming a thought leader.

  • You feel the reward as you create — “I’m contributing. I’m being seen. I’m building legacy.”

Now it’s not hard.
It’s hot. It feels amazing.

🧠 Your Mind Doesn’t Care If It’s Empowering — Only If It’s Rewarding

Here’s the gold:

“Your brain is not loyal to what’s good for you.
It’s loyal to what gives you a hit of the feeling you crave.”

So if you want to change a behavior,
make sure your new habit gives you a stronger, clearer hit of that feeling.

Otherwise, your subconscious will pull you back to the old behavior — not because it’s logical, but because it’s rewarding.

đŸ› ïž Real-World Example: From Procrastination to Purpose

  • Old habit: Scrolling social media

    • Shadow value: Control + connection

    • Result: Feels safe but leads to guilt

  • New habit: Creating content

    • Shadow value: Control (“I choose to speak my truth”)

    • Connection (“I’m impacting others”)

    • Long-term vision: Becoming a coach, changing lives

Once that switch happens in the brain

no more procrastination. It becomes a pull, not a push.

✍ Mini Exercise: Rewire Your Habit Loop

  1. Choose one habit you want to build.

  2. Identify what shadow value it can fulfill.

  3. Connect it to your long-term vision.

  4. Repeat it with emotion daily for 5–10 minutes.

Watch it become automatic.

Section 8: Acceleration — The Power of Support, Strategy & Speed

So you’ve aligned your vision.
You’ve removed your inner resistance.
You’ve built heart-centered habits...

Now what?

Now we accelerate.

Because here’s the truth:

You can go far on your own,
but if you want to go faster and further —
you need support.

This is what high achievers don’t skip.

🚀 Why Support Matters More Than Willpower

Let’s cut the fluff:

If you’re a business owner, coach, or leader — you’re likely smart, driven, and independent.

So it’s tempting to say,
“I’ll figure it out myself.”

But here’s the thing:

Even the best tennis players in the world have coaches.
F1 drivers? Entire teams of 1,000+ behind them.
Top CEOs? Strategic advisors, mindset coaches, mentors, peer masterminds.

Why?

Because support accelerates success in 3 ways:

  1. It exposes your blind spots.
    You can’t read the label from inside the jar.

  2. It keeps you accountable.
    Consistency beats brilliance when you're building momentum.

  3. It upgrades your thinking.
    A great coach doesn't give answers — they ask the right questions.

🧠 What Acceleration Actually Looks Like

Damir breaks this down clearly:

Support is not about motivation.
It’s about recalibrating your decision-making process.

You already have the skills.
What you need is a space to:

  • Re-align your choices with your values

  • Clear your resistance when it creeps back in

  • Stay focused on what truly matters

  • Keep the right identity alive (future self, not old self)

In other words — your growth isn’t linear.
It’s exponential
 when you're not doing it alone.

🎯 How Coaching Multiplies Your Results

Here’s a quick analogy:

Imagine you’re a GPS.
Your aligned vision is your destination.
Your heart-centered habits are your car.
Removing resistance is taking off the handbrake.

But support?

That’s your satellite connection.
It keeps you from getting lost.

Even if you veer off course, you can quickly reroute.
No shame. No delay. Just back on track.

💬 Real-World Example: Kevin’s Story

Kevin, a CEO with 300 employees, reached out for business strategy.

Damir said:
“I could help with strategy
 but how’s your personal confidence?”

They worked on his inner alignment first.

One week later?
Kevin replied:

“My confidence is through the roof.”

And what happened next? His business improved because he improved.

That’s the power of starting with YOU.

⚙ The Formula for Acceleration

  1. Accountability — Regular check-ins with someone who sees the real you

  2. Perspective — A coach who reflects blind spots you can’t see

  3. Tools — Techniques that are science-based and actually work

  4. Environment — Being surrounded by others on the same path

  5. Integration — A space to practice, not just consume

With that, results don’t just show up —
They compound.

🔁 Looping Back to The Whole System

Let’s recap the Freedom Code you’ve just unlocked:

  1. Alignment – Design a values-driven vision that excites and fulfills you

  2. Resistance Removal – Release trapped emotions, limiting beliefs, and internal conflicts

  3. Heart-Centered Habits – Build habits that emotionally reward you and align with your future self

  4. Acceleration – Get the support, structure, and feedback that multiplies momentum

When you implement this,
you don’t just grow —
you transform.

đŸ›Žïž Final Thought: You Are Not Stuck — You’re Just Missing Alignment

This isn’t about fixing yourself.


You’re not broken.

This is about activating who you’ve always been,
just without the resistance, the distractions, and the outdated patterns.

With the right vision, inner clarity, aligned habits, and support...
you can 5x your results while working fewer hours and living fully.

You don’t have to hustle harder.

You just need to think — and live — differently.

Thank you for reading


Damir

P.S. If you’re newer to my world - check out video how to win in life and business, to get 5x results, time back & income up (35-minute crash course)....

Or send me DM “freedom” on IG if you want to reframe your shadow values to work for you


I’ve learned Shadow Values from my Mentor Benjamin Harvey, these learnings are his, I just adapted them a bit :)